Trade Shows – Ensuring A Successful Event For Your Company; How To Achieve A Favorable ROI Using Simple and Effective Procedures
|Presenter:||Mike Gruenberg, President, Gruenberg Consulting, LLC||
|Date:||Tuesday, June 5, 2012|
|Time:||2:00 p.m. – 3:00 p.m.|
|Price:||Free for SLA 2012 Exhibitors|
Companies spend millions of dollars building booths, shipping expensive equipment to far-away cities, hosting events and sending their personnel to trade shows throughout the world. Given the current economic conditions, many companies are wondering if attending these shows is really worth the expense.
Presenter Mike Gruenberg has attended countless trade shows both as a Senior Sales Executive and has been responsible for planning events at these shows, as well. Join us for the webinar Trade Shows – Ensuring A Successful Event For Your Company; How To Achieve A Favorable ROI Using Simple and Effective Procedures. and make your conference experience a success. In this presentation, Mike will discuss the following:
- Pre-Show Preparation and Planning – Who’s going and why? What are the corporate goals and objectives? How is Marketing working hand-in-hand with Sales?
- At the Show – Trade show etiquette; strategic placement of personnel at booth; role of senior executives at the show
- After the Show – Acknowledging staff effort, reviewing results; understanding what was done right and what needs to be improved
About the Presenter:
Mike Gruenberg’s name in the Information Services Industry is synonymous with winning results – in sales team development and leadership, in performance and customer satisfaction, and in his own success in selling complex information services into demanding markets worldwide. Mike’s track record during more than 30 years in the Industry is headlined by the significant profit performance he has delivered in every position he has held.
Mike is currently the President of Gruenberg Consulting, LLC, a firm he founded in January 2012 devoted to provide information services companies with sales source analysis, market research, executive coaching, trade show analysis and best practices advice for improving negotiation skills.
Most recently, Mike was Director of Sales for Strategic Account Management at Cambridge Information Group’s ProQuest LLC, a $350 million information services company His mission was to support ProQuest’s most important and largest academic and customers as they were migrating to the Company’s new Research Platform. Mike and his team were responsible for substantial revenue growth and subscription retention in this critically important portfolio. Learn more about Mike.
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* Note: Participant registration limited to 500
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